YES! MSG 101

Crystal clear MSG facts

Used by chefs worldwide. From quick snacks to gourmet creations, it's their secret weapon.

70% less sodium than salt. All the flavour, better for your heart. 

Enhances natural flavour. Amplifies what's already there without adding it's own taste.

Gluten-free and vegan-friendly. Naturally fermented plant-based flavour boost everyone can enjoy.

Made from 100% plants, YES!MSG starts from natural fermentation - the same natural process that creates cheese, soy sauce, yogurt, kimchi, and even beer and wine.

We start with plants like corn, cassava, and sugarcane, which are carefully fermented over time. During this slow, controlled process, the natural glutamates are concentrated and purified, creating the savoury backbone of umami flavour.

It’s a patient, hands-on craft - there are no shortcuts or dodgy tricks. We don't rush it. Instead, we let the crystals slowly form into the largest, purest MSG rock crystals on the planet. 

How to use Yes!

1. A little goes a long way
You don’t need to drown your food in Yes! Just a few grinds of the pure rock crystals is enough to bring rich, savoury flavour to soups, sauces, stir-fries, and everything else.

2. Use it anywhere you want deeper flavour
Yes! works on everything - from quick snacks like popcorn or roasted nuts, to everyday meals like pasta, omelettes, or mashed potatoes, and even full-on gourmet dinners. It’s the secret ingredient that makes every dish taste more delicious.

3. Experiment and have fun
There’s no “wrong” way to use Yes! - try it in things like roasted veggies, eggs and sauces - give it a go in bolognese too - it really is a game-changer. Once you start cooking with Yes! you’ll wonder how you ever cooked without it!